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My Work and stuff





some pics of us at work on a project.
Ruby the dog waits patiently for the food to be ready!
Working in London,I specialize in Food and drink and use locations and studios that are appropririate for each project.
My work can be roughly split into two main areas, Design and Editorial.
Projects for design companies have included food packaging, PR and Advertorials.
Projects for editorial clients have included cookbooks, and magazine food articles.
Frequently asked queestions-
Do you shoot digitally?-
Yes I work with a Phase One sytem on a Hasselblad medium format camera. this provides an 48mbRGB or 64mbCMYK file at 300dpi. Proof prints provided if requested.

Where do you shoot normally?-
I shoot at a fully serviced daylight studio in Kennington London, SE11. Food, products and props can be delivered before the shoot and props and pickups can be left for later returns.
I live in east Sussex, having moved as a family three years ago. I find the flexibilty of location and the freedom of living in East Sussex, just right.

Who have you worked for?
I have worked for a great deal of different food related clients. The list is long.
The current list of clients I have worked for over the last two years;
Marks & Spencer
Tesco
Waitrose
Pemberton & Whiteford Design
Dorling kindersley Publ.
Quadrille publ
Ryland Peters & Small Publ
Ebury publ
Kindle design(Scottish meat)

I like to think I am a 'team"worker. My pasion is with the final picture, meeting the brief, showing the food at it's best and creating beautifull pictures.
I realised early on that I could not do this on my own. I love working with people allowing them to work to their strengths, thats how I try and work on each commission.

Links that are important or just a curiosity...

My wife's website, a talented Photographer; www.janinereavell.com
My page on stockfood photo library; www.stockfood.co.uk
My Page on Linkedin; http://uk.linkedin.com/in/williamreavellphotography

And a curiosity

http://uk.alpha.org/
http://www.ted.com/

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